Digital Marketing & MarTech Operations Manager

Job Description

Seeking an on-site Consultant (Manager level) to support the Digital Marketing & Analytics team in evolving Digital Marketing, AI, Data Strategy & Analytics into a scalable MarTech capability. Sits between senior strategy and day-to-day execution; driving operationalization of strategy across Data Management, AI Strategy & Search, Digital Platforms & Services, Tracking/Measurement/Analysis, and Technical Planning & Oversight. Client is Henkel; maximum 10–12 years total experience preferred.

Requirements

• • Bachelor's degree in Marketing, Business, Analytics, Information Systems, eCommerce, or related; Master's preferred
• • 4–6 years experience in two or more of: digital marketing, MarTech, digital strategy, AI/GenAI/GEO/AEO, SEO/SEM/retail search, website/platform operations, analytics/measurement, program/project management, IT/IA
• • Experience in CPG, eCommerce, retail media, shopper marketing, or multi-brand consumer business
• • Working knowledge of GA4, Adobe Analytics, Google Tag Manager, SEO/GEO/AI tools, and KPI reporting
• • Experience with AI/GenAI/GEO/LLM-related workflows in content, search, or digital marketing operations
• • Strong experience in technical and digital project management and process standardization
• • Strong communication skills; able to move between detail-heavy execution and leadership-level synthesis

Responsibilities

• • Bridge leadership strategy and day-to-day execution across brands, agencies, DX, GBS, Legal, Privacy, and Global partners
• • Lead cross-functional execution across high-priority Digital Marketing initiatives
• • Oversee GBS resource on recurring operational workflows, prioritization, and output quality
• • Manage data management, AI strategy, digital platforms, tracking, and technical planning workstreams
• • Translate business needs into strategies, briefs, requirements, workflows, dashboards, and executive summaries
• • Ensure operational workflows and partner coordination remain aligned to end-state goals

Technologies & Skills